S3. E3. My journey from self-doubt to success with TBWA´s CEO Sara Tate

On top of the big day job, and being a working mum, Sara has her own Podcast… so lots to talk about.

The turnaround at TBWA had 2 parts…

1) applying what she had learned from previous roles in high performance environments, (command & control style),

2) but then it was about putting on her own stamp (shift to more empowerment and leveraging the agency network).  

 There was also a personal turn-around.  

Previously she had “self-excluded” from considering the top job.  Her key insights

1.    To be bolder “how can you be credible about being a CEO if you can´t be CEO of yourself?” and being clear in setting and sticking to her red lines

2.    To find the culture that fits your preferred personal style. In her case,  that was a network environment with a “host” rather than a “hero” culture.

We also look at how coaching helped her and how she wished she´d had it earlier in her career. 

 Thanks for listening, and if you think this can help a colleague, please share.